Turf Legends was created in 2008 filling a gap in the horse racing industry that had no clothing brand of its own.
We created a brand pushing the heritage of the noble sport. Researching the historic elements of the sport we were able to create both their brand but also were involved in the design an manufacture of their ranges.
Based in Cheltenham, the home of jump racing, we were able to use local stables and venues such as the Hotel Du Vin to reflect the heritage in the photography. We even managed to rope in Cheltenham Gold Cup winning jockey Sam Thomas and Grand National winner Carl Llewellyn as models!